For instance, there’s been much written about how the internet allows for the proliferation of more niche interests — the so-called Long Tail — which is in opposition to hits and blockbusters, where a few popular items make up the big head and which used to dominate, including an influential Wired magazine article from Chris Anderson. But there’s a misconception, according to Raghavan, that the world is divided into BoingBoing viewers — the freaks — and Justin Bieber fans — the normals. The data say otherwise. “The truth is everyone is partially weird,” Raghavan said. “We all have head interests and make forays into something weird.

Yahoo Wants to Blind the Competition With Science | Epicenter | Wired.com (via treblekicker)

Bold, italic, +1, A++, heart-sign etc etc that last point. (I talked about this in terms of marketing on Pitchfork once.)

(via tomewing)

OMG LIFE ISN’T HIGH SCHOOL. Pay attention to this please.