I might be going to tie myself into knots talking about this.
I guess by “hard,” Tip means dudes-talking-to-dudes-about-dude shit. That sort of thing tends to have more male listeners because men are the intended audience. (This is one reason why I think Nicki Minaj is so important; dudes talking to dudes about dude shit is legitimate, but it’s a problem if that’s the only conversation there is and those are the only participants — or if the men involved think that’s the only conversation worth having.) I’m not really down with this continued insistence that to talk to women you need to “add sensuality or sexiness,” but the point is basically sound: guys, you can include women in your audience without engaging in the patronizing insincerity of the average thug love jam.
But at the same time, I don’t like making the leap from “there’s probably a reason women aren’t listening to these songs” to “women just don’t like that sort of music.” Because who am I to tell girls that “hard shit” isn’t for them? Maybe some of them like the sausage fest. Maybe they get something else out of it? I listen to a lot of “girly” music, and fuck anyone who wants to say that stuff isn’t for me, so maybe some folks would be as equally aggrieved that some music is demarcated as Man Stuff.
(For context, this preceded the quoted portion:
Like when you listen to some thugged-out albums—for the majority of it—it’s real sausage music. You ain’t gonna really have a lot of chicks listening to that shit. So you can either do one of two things: You can make a song directly speaking to ladies or you can make it dark.