Last week, I talked to a journalist from SBS, Rhiannon Elston, about social media and the US election. The result, published September 14, 2012:
According to Bradley, the Obama team’s online popularity is due in part to the “much more sophisticated way” they are using the available tools.
“The Obama team ‘get’ social media better than the Romney team does. They get the culture of social media and the tone; they’re willing to be light-hearted and jokey.”
And on September 18, 2012, the board director of City of London–based PR consultancy Broadgate Mainland, Mark Knight, wrote:
The Obama team’s online popularity is due in part to the more sophisticated way they are using the available communications tools.
It seems that the Obama team understands the language for social media better than his Republican rival. They’re willing to be lighthearted and jokey and their social media language and graphics have a tone and feel which sits comfortably with the digital world.
Well that’s weird.
